Get ready for Black Friday: The biggest sales opportunity of the year
Black Friday isn’t just a shopping day, it’s a global retail phenomenon. Every year, it sets new records, drives fresh customers to both online and offline stores, and defines the start of the holiday sales season.
For brands and retailers in the health and wellness space, it’s the most important time of the year to be visible, stocked, and ready.
Why?
In recent years, Black Friday has evolved from a one-day event into a full week (or even month) of deals. Consumers start searching for offers as early as three weeks in advance, and in 2024, over 80% of shoppers in Europe said they planned to take part in Black Friday promotions.
But here’s what matters most: it’s not only about discounts, it’s about presence. This is the time when customers discover new brands, try new products, and make bigger baskets. For you as a partner, it’s the moment to:
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Increase sell-through and clear stock before the end of the year.
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Attract new customers who are actively searching for wellness and lifestyle gifts.
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Boost visibility with products that stand out, not just by price, but by value.
Why you should stock up now
The weeks leading up to Black Friday are when preparation pays off. This is your chance to make sure your shelves, both digital and physical, are full, and your bestsellers are ready to shine.
At Nature’s Finest, we’ve already seen how our partners benefit when they prepare early. Those who plan can:
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Secure best pricing and availability before demand spikes.
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Guarantee fast delivery, even when logistics get busy.
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Be ready to launch co-branded promotions and bundle offers.
From functional lattes to collagen beauty formulas, detox mixes, and immunity support, our collections are designed to sell, especially when customers are ready to treat themselves and invest in their health.
Black Friday success starts long before the discounts go live
During last year’s Black Friday, the health and wellness category grew by over 25%, with supplements and functional drinks leading the way. Customers are not just buying gifts, they’re buying routines, self-care, and better habits.
That’s why now is the time to prepare your stock, plan your actions, and make sure your offer stands out.
Don’t wait for the crowd; stock up now and own the season.
Get in touch with us before the rush begins, and we’ll help you choose the right products, prepare your offer, and make sure your brand is ready for the biggest retail moment of the year.
