A new format of our KSM-66® Ashwagandha
June 17, 2026
Not all supplement trends stand the test of time. Every year brings new ingredients, new wellness buzzwords,...
Creatine is evolving: Why we launched 3 different versions
June 9, 2026
For years, creatine was one of the simplest categories in supplements.
There was creatine…...
Consumers no longer buy supplements, they buy solutions
June 8, 2026
For decades, the supplement industry was largely built around ingredients. Consumers learned...
The new generation of weight-management products
June 5, 2026
The weight-management category has always been driven by one promise: results. But increasingly,...
Special offers catalog: 4 wellness categories customers consistently invest in
June 1, 2026
In wellness, long-term success rarely comes from chasing trends. It...
Why versatile wellness foods like chia seeds outperform trends
May 29, 2026
Some wellness products rise quickly and disappear just as fast, but chia seeds are...