In a crowded wellness market, success doesn’t come from offering more products; it comes from offering the right ones. The products that customers already trust, repurchase, and recommend. The ones partners reorder because they move fast and justify their shelf space. This catalog is built around that principle. Instead of seasonal experiments or short-lived trends,…
The weight-loss category is full of innovation, new ingredients, new mechanisms, new promises. Yet many products struggle with the same issue: consumers stop using them. The reason isn’t a lack of interest, but a lack of compatibility with real life. Most weight-loss solutions assume that consumers will consistently follow strict dietary rules; cut carbs, avoid…
The supplement market is more crowded than ever. New brands launch daily, advertising costs are rising, and competing on price alone has become a race to the bottom. For many retailers, wellness centers and health-focused businesses, the question is no longer what to sell, but how to stand out. This is where private label supplements…
Weight management is often discussed in terms of fat loss. But for many consumers, the biggest frustration isn’t fat, it’s water retention. Bloating, swelling, and a heavy feeling can appear suddenly and hide real progress. Clothes feel tighter, the mirror doesn’t reflect effort, and motivation drops. This is why water retention plays a much bigger…
For decades, the multivitamin was the foundation of every supplement routine. One pill. Once a day. “Just in case”. But something has quietly changed. Today’s consumers aren’t abandoning supplements, they’re abandoning generic solutions. And in that shift, personalized supplements are starting to replace the traditional multivitamin as the new default. This isn’t a trend driven…
Weight loss is one of the most competitive supplement categories, but not all products perform equally. What consistently stands out is focus. Consumers are no longer satisfied with vague promises of “slimming”. They are looking for solutions that address specific concerns, and the waistline remains the most important one. This is especially true for female…
The supplement market is entering a more mature phase. Consumers are no longer chasing novelty for novelty’s sake; they are building personal health systems around habits they can sustain. For B2B players, this changes the game. Success in 2026 won’t come from listing the most SKUs or following short-lived ingredient hype. It will come from…
For a long time, weight loss was treated as a simple formula: fewer calories in, more calories out. But real life keeps proving that this approach doesn’t work equally for everyone, and often doesn’t last. Today, science offers a clearer explanation: weight loss is not just about behavior, it’s about biology. And at the center…
January is when motivation is high, and routines are rebuilt. February is when customers either drop off or double down because they’re finally seeing progress. That’s why the first two months of the year aren’t about “more products”, but the right categories: weight-loss support that feels doable, digestion and gut balance that makes people feel…
In today’s supplement market, “clinically studied” is no longer a nice-to-have; it’s a requirement. Retailers, practitioners, and informed consumers are increasingly skeptical of generic ingredients with vague claims and little evidence behind them. That’s exactly why KSM-66® Ashwagandha has earned its reputation as the gold standard among adaptogens. With 42+ clinical studies, a full-spectrum root…