For decades, the multivitamin was the foundation of every supplement routine. One pill. Once a day. “Just in case”. But something has quietly changed. Today’s consumers aren’t abandoning supplements, they’re abandoning generic solutions. And in that shift, personalized supplements are starting to replace the traditional multivitamin as the new default. This isn’t a trend driven…
Weight loss is one of the most competitive supplement categories, but not all products perform equally. What consistently stands out is focus. Consumers are no longer satisfied with vague promises of “slimming”. They are looking for solutions that address specific concerns, and the waistline remains the most important one. This is especially true for female…
The supplement market is entering a more mature phase. Consumers are no longer chasing novelty for novelty’s sake; they are building personal health systems around habits they can sustain. For B2B players, this changes the game. Success in 2026 won’t come from listing the most SKUs or following short-lived ingredient hype. It will come from…
For a long time, weight loss was treated as a simple formula: fewer calories in, more calories out. But real life keeps proving that this approach doesn’t work equally for everyone, and often doesn’t last. Today, science offers a clearer explanation: weight loss is not just about behavior, it’s about biology. And at the center…
January is when motivation is high, and routines are rebuilt. February is when customers either drop off or double down because they’re finally seeing progress. That’s why the first two months of the year aren’t about “more products”, but the right categories: weight-loss support that feels doable, digestion and gut balance that makes people feel…
In today’s supplement market, “clinically studied” is no longer a nice-to-have; it’s a requirement. Retailers, practitioners, and informed consumers are increasingly skeptical of generic ingredients with vague claims and little evidence behind them. That’s exactly why KSM-66® Ashwagandha has earned its reputation as the gold standard among adaptogens. With 42+ clinical studies, a full-spectrum root…
In supplements, the biggest challenge isn’t awareness or demand, it’s consistency. Most customers don’t stop taking supplements because they don’t believe in them. They stop because the routine becomes too complex: multiple products, different dosages, capsules in the morning, powders at night, and no clear sense of what’s actually working. This is where personalization becomes…
Today’s active customers, from casual gym-goers to runners, cyclists, and fitness beginners, are more educated than ever about hydration and recovery. Research consistently shows that dehydration as little as 2% of body weight can significantly reduce endurance, slow reaction time, impair thermoregulation and increase fatigue during exercise. In other words:Better hydration = better performance.And that’s…
Q1 is being decided in January. While December is busy, emotional, and gift-driven, January is pure intention. It’s when consumers shift from indulgence to action, and supplements become the very first purchase in their “new year, new routine” mindset. And yet every year, many retailers repeat the same mistake: they underestimate January demand.They over-focus on December…
January is the global “reset month”. After weeks of heavy food, sugar, alcohol, and irregular routines, consumer interest in detoxification skyrockets. Google Trends consistently shows a sharp annual spike in searches for “detox”, “cleanse”, and “liver cleanse” every January, making this one of the most profitable categories of the entire winter season. At the same…