Strong hair, strong sales: Why our hair care range delivers for retailers
Healthy, shiny hair never goes out of style, and consumers are increasingly investing in beauty from within. Supplements targeting hair growth, strength, and appearance have become a fast-growing segment in the beauty & wellness category. For retailers, this is an opportunity to stock proven products with high repeat-purchase potential and premium positioning.
Our Hair Care Range is designed to meet that demand – led by our best-selling Hair Vitamins and supported by complementary products Hair PRO and Beauty Collagen. Together, they offer retailers a complete in-store solution for customers seeking visible results and a long-term commitment to their hair health.
Hair Vitamins - Daily support for stronger, healthier hair
Our Hair Vitamins formula is designed for customers looking to strengthen hair from root to tip. With a carefully balanced blend of biotin, selenium, zinc, and essential vitamins, it supports normal hair growth, reduces breakage, and helps maintain hair’s natural shine.
Why it works for B2B:
Broad appeal – suitable for a wide demographic, from young adults to mature consumers.
High loyalty potential – hair health supplements are typically taken for several months, encouraging repeat sales.
Cross-merchandising opportunities – can be paired with other beauty or wellness products for upselling.
Hair PRO - Professional-grade support for intensive care
Hair PRO takes hair health a step further with a targeted formula for customers seeking intensive care and faster results. Enriched with a unique combination of vitamins, minerals, and plant extracts, it’s positioned as a premium upgrade for those with thinning, weak, or damaged hair.
Why it works for B2B:
Premium positioning allows for higher margins.
Clear upgrade path from standard hair vitamins for returning customers.
Strong storytelling around active ingredients and results.
Beauty Collagen - Beauty from within
Collagen is one of the fastest-growing beauty supplement trends globally. Beauty Collagen combines hydrolyzed collagen with vitamin C and other skin- and hair-supporting nutrients. While its primary claim is skin elasticity, it also supports strong, healthy hair, making it an ideal complement to Hair Vitamins and Hair PRO.
Why it works for B2B:
Multi-benefit positioning – appeals to customers seeking both hair and skin support.
Trending ingredient – collagen is a recognised beauty buzzword, boosting shelf visibility.
Perfect bundling product – works as part of a beauty-from-within kit.
A complete category solution for retailers
By offering all three products together, retailers can cover multiple price points, customer needs, and beauty goals. This not only increases basket value but also builds brand trust through visible, long-term results.
Why partner with us:
Proven best-sellers with strong consumer demand.
Premium, natural formulations with clear benefits.
Marketing and promotional support to drive awareness and sales.
